Know what you’re taking.
One named active: affron® saffron extract. A clear amount: 28 mg per film.
OUR STORY · A NOTE FROM OUR FOUNDERBefore the
Before the
little yellow smile,
there was my mom.
A cup of tea. A little saffron. A few words that stayed with me.
Let me take you back ↓
“It makes you happy.
Look how much you’re smiling.”
When I was a kid, my Persian mom would make me tea and add saffron to it. I’d ask her why.
“It makes you happy,” she’d say. “Look how much you’re smiling.”
Of all the things that could have stayed with me, it was that: my mom, a cup of tea, and her pointing out my smile. Something so small, but so full of care.
Years later, when I started thinking about Are You Happy?, I kept coming back to her. To that familiar ingredient. To the idea of making a little room in the day to care for yourself the way someone who loves you would.
That memory is why this brand exists. And it’s why saffron is at the center of it.
With love,
Kayvon, founder of Are You Happy?
WHY SAFFRON HAS OUR FULL ATTENTIONIt started
It started
with a memory.
It became
our focus.
Saffron already had a place in my life. Building a product around it meant getting specific: which extract, how much, and what we could honestly say about it.
We chose affron®, a standardized saffron extract. Our film centers on that one active ingredient, with 28 mg in a single daily serving.
My mom’s words are part of our family story. The ingredient deserves a conversation of its own. On our research page, you can explore the published studies, what they found and their limits.
Explore the saffron research ↗A little film.
Thought through.
Keep the ritual simple.
One film, once a day. Thirty individually wrapped films in each box.
Ask good questions.
You deserve to understand the ingredient and the evidence behind it. Your experience is personal; we don’t promise a particular result.
THE MEMORY BEHIND THE SMILEHer little gesture.
Her little gesture.
Your daily moment.
The smiley is a nod to the words my mom said over that cup of tea. It carries the part of the story I wanted to keep close.
Today, the ritual fits in a sachet. Open it, place the film on your tongue, and let it dissolve. A little saffron, in a form you can make part of your own day.
Meet the smiley filmYou don’t have to
say yes every day.
There’s room for an honest answer. The name is an invitation to check in with yourself and to make a little room for your own care, whatever today feels like.
A little moment for you ↗